ROSCA DE REYES: A KINGS’ DAY TRADITION WITH A SWEET SURPRISE

ROSCA DE REYES: A KINGS’ DAY TRADITION WITH A SWEET SURPRISE

Rosca de Reyes: The Kings’ Day Bread with a Plot Twist Inside

At first glance, Rosca de Reyes looks like a beautifully festive bread. But slice into it, and suddenly you’re part of a tradition that’s been going strong for centuries — with a surprise ending that may or may not volunteer you as the next host.

Yes, this is dessert.
Yes, there’s a tiny baby inside.
And yes, it means something.

Welcome to the lore.

What Is Rosca de Reyes?

Rosca de Reyes (also called Roscón de Reyes) is a traditional Spanish and Mexican Kings’ Day bread enjoyed during Epiphany (Three Kings’ Day), usually around January 6.

It’s soft, lightly sweet, shaped like a crown, and decorated to resemble jewels — basically royalty-coded from the start. Designed to be sliced and shared, Rosca de Reyes is all about gathering people around the table and kicking off the year together.

You mentioned a plot twist? What is it really?

This is where it gets interesting.

Hidden inside each Rosca is a small figurine representing Baby Jesus, a nod to the biblical story of the Three Kings and the hiding of Jesus from King Herod. Historically meaningful, yes — but also kind of iconic.

Finding the figurine is considered good luck… with a catch.

What Happens If You Find the Baby?

Congrats — you’ve been chosen. 🫡

By tradition, whoever finds the figurine in their slice is expected to host the next gathering, usually on February 2 (Candlemas Day). That means providing food for the group. Think of it as the original “you touched it, you bought it” rule — but festive.

Is it mandatory? No.

Is it tradition? Absolutely.

Is it a great excuse to plan another meal? Also yes.

How Do You Eat Rosca de Reyes?

The mechanics are simple and low-stress:

  1. Gather your friends or family.
  2. Slice the Rosca and serve it evenly.
  3. Eat your piece and wait for the plot twist.

If you find the figurine, you win… and lose… in the most delicious way possible.

When Is Rosca de Reyes Eaten?

Rosca de Reyes is traditionally enjoyed from late December through early January, peaking on January 6 (Kings’ Day). It’s a seasonal treat, which makes it feel extra special — like a limited-edition drop, but edible.

Why Rosca de Reyes Still Hits Today

Rosca de Reyes is one of those traditions that just works in any era. It’s communal, slightly chaotic, and comes with built-in storytelling. It turns dessert into a moment, and a meal into a memory.

Whether you grew up with it or you’re trying it for the first time, it’s giving:

✨ Togetherness
✨ Nostalgia
✨ A little bit of fate

So, how do you get a Rosca?

If you’re planning to get your hands on one, consider this your sign — Rosca de Reyes is available in limited stock only, and once it’s gone, it’s gone.

You can enjoy our Rosca de Reyes for dine-in, takeout, or online orders, making it easy to bring the tradition wherever you’re celebrating.

Here’s what’s on the menu:

Or if you wanna make it extra indulging,

Ordering reminders (important, besties):

  • Orders must be placed at least one (1) day in advance
  • Online orders: last call at 2:00 PM
  • In-store orders: last call at 6:00 PM

Availability is limited due to production constraints, so we highly recommend ordering early to avoid missing out.

Final Slice

Some desserts are just sweet. Rosca de Reyes comes with backstory, tradition, and a surprise responsibility baked right in.

Slice carefully. Choose wisely. And if you find the baby — start planning that next feast.

✨ #HaveATerry’sMoment this Kings’ Day.